Things we work on automatically seem more valuable to us.
Remember drawing something and telling your mom: “This is the most beautiful drawing”?
She smiled and agreed.
And you actually believed her.
Nothing changed.
The more time we invest in a website, a presentation, or a text, the harder it becomes to see what isn't working. Effort quietly becomes proof of value.
It doesn't matter how much work you put into what you created. What matters is how much value someone sees the first time they discover it.
The IKEA Effect