The first number you see changes every number that follows.
Remember being a kid and someone telling you: “I'll give you 10 lei for the bike.”
Until that second, you'd never thought about what it was worth.
Then, suddenly, 10 lei became the reference point.
Nothing changed.
Your client forms an opinion about your value before he even reads the offer. The first impression becomes the anchor. Everything else is just measured against it.
The first figure he sees isn't just a number. It's the anchor everything else gets measured against.
Anchoring Effect